Thursday, January 26, 2006

And That's Another Reason Not to Shop There

I doubt the A.S.S. demographic does much shopping at Abercrombie & Fitch, but all the same, this fascinating profile of the company's CEO, Mike Jeffries, is an illuminating bit o' business journalism. The dude does not come off well. Viz.,

For example, when I ask him how important sex and sexual attraction are in what he calls the "emotional experience" he creates for his customers, he says, "It's almost everything. That's why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don't market to anyone other than that."

Ah. That clears that up, then.