Wal-Mart Vineyards?

(This may be all or part hoax, but it's mean and funny either way.)

Wal-Mart recently announced that they will soon be offering customers a new discount item: a store brand of wine. The world's largest retail chain is teaming up with E & J Gallo Winery of California to produce the spirits at an affordable $2.00 ~ 2.50 price range.

Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for cheap wine", said Kathy Micken, professor of marketing. "But the right name is important."

Customer surveys were conducted to determine the most attractive name for the Wal-Mart brand. The top surveyed names in order of popularity are:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar!
2. Grape Expectations
1. Nasti Spumante

The beauty of Wal-Mart wine is that it can be served with either white meat (possum) or red meat (squirrel).

(Thanks to Sheela for the fowarded email.)