Thursday, February 01, 2007

Marketers Win, Boston Government Loses or Lite (not so) Brite

This does not implicate the people of Boston nor their emergency responders, nor does the post demean those parties. Something suspicious? Call it in. A call comes in? react as trained. (Unlike these two from the Kansas City PD.)

With all of the hub-bub with the guerilla marketing campaign to support and estimates that the City of Boston may charge Turner Networks with $500K - $750K, the marketing campaign won. In other major markets there was no scare, at least to the extent in Boston. The reaction has generated more buzz for the movie than a couple million could buy in traditional channels, and it plays into the demo-/socio-graphic of their target audience.